Ace Combat 8: Wings of Theve

Ace Combat 8: Wings of Theve is the latest installment in the iconic combat flight action series, published by Bandai Namco Entertainment. With cinematic storytelling, stunning visuals and fast-paced combat, the game builds on the legacy of its predecessors, delivering a worthy successor to the beloved franchise

We built as much momentum as possible around Ace Combat 8: Wings of Theve ahead of its release. We achieved this by managing a digital marketing campaign specifically targeted at the most relevant audiences. We did this in addition to our traditional PR strategy, which involved sharing press releases with relevant media outlets and sending out game codes to gaming outlets, content creators and streamers.

As the cherry on top of this campaign, we invited a select group of press and influencers to play the game on release day at the Red Bull Gaming Hub. This resulted in even more news coverage and organic social media content. Ace Combat 8 had an incredibly successful launch and has only received praise since.