Back to Black

BACK TO BLACK honours the artist Amy, her musical legacy, repartee and honesty and tries to catch the demons she struggled with at the same time.  A relentless take on the modern celebrity machine and a powerful salute to a pure talent that occurs once in a generation.

For theatrical distributor KFD, Day One aligned the media strategy and took care of the execution and fulfilment. Next to an in-depth and layered promotional and editorial VRT Radio partnership with Studio Brussel at the forefront, the Amy fanbase and moviegoers were inspired through the social & programmatic campaign, topped off by a broad (D)OOH campaign, drawing the attention of active population in key Belgian cities. 

The PR campaign found its climax with the special premiere screening organised by KFD at the majestic ROMA the day before the official release.