Barbie 65th anniversary

Barbie turned 65, and that calls for a celebration! With International Women's Day on March 8th, Barbie paid tribute to a total of 8 role models worldwide. They announced the continuation of the Dream Gap Project with Inspiring Girls International and highlighted collaborations with up to 40 brand partners.

Day One MPM had the honor of highlighting these great announcements and provided beautiful coverage pieces across the Benelux. Furthermore, we will be in charge of several birthday activities throughout the year. Stay tuned!