In ancient Kahndaq, Teth Adam was bestowed the almighty powers of the gods. After using these powers for vengeance, he was imprisoned, becoming Black Adam. Nearly 5,000 years have passed and Black Adam has gone from man, to myth, to legend. Now released, his unique form of justice, born out of rage, is challenged by modern day heroes who form the Justice Society: Hawkman, Dr. Fate, Atom Smasher and Cyclone.
Following its theatrical release in October, Black Adam was released on physical home entertainment on 22 February. Day One worked with various editorials, comic cons, influencers and bloggers. We were able to create an all-round campaign and generate a lot of buzz. For example, RTBF ran a review of the Blu-ray on their Monday morning show. The highlight of the campaign was the 4 influencers who created a Black Adam style workout video trying to replicate Dwayne Johnson's regime in preparation for the film.