Cartoon Network Climate Champions teams up with VSV Helm Op Fluo Top

Start your school day with a splash of fluo and a big impact!
In collaboration with Cartoon Network and VSV, we gave the nationwide Helm op Fluo Top and Climate Champions campaigns an extra boost.

The Helm op Fluo Top initiative encourages children to walk or cycle to school, even during the darker months of the year. Together with VSV, Day One developed the Cartoon Network Climate Champions activation, putting the spotlight on teamwork and sustainability.

Children had the chance to win cool Climate Champions-branded school bikes. To enter the competition, schools had to complete all the Helm op Fluo Top challenges via the dedicated Climate Champions app. Classes documented their completed challenges by submitting photos, and ultimately, five winning classes each received five bikes. Day One also made sure the winning schools received their branded bikes just in time for new bike trips and classroom adventures.

The results? Five schools, dozens of happy children and teachers, and brand-new Climate Champions bikes ready to hit the road.