Celebrating the Wonderfully Weird World of Gumball in Belgium

After seven years, Gumball and the Wattersons are back on-screen, with even more chaos and crazy adventures that will make you wonder, “What's going on here?” The series is a sequel to the multi-award-winning hit series The Amazing World of Gumball. The brand-new original Cartoon Network animation The Unbelievably Crazy World of Gumball launched on October 6, 2025.

To mark the launch of The Wonderfully Weird World of Gumball on Cartoon Network, we brought Gumball’s wild and colourful energy to life through a playful influencer activation.
In collaboration with Taarten Tatyana, we created a one-of-a-kind Gumball cake giveaway, giving one lucky family the chance to win a full-on Elmore-style birthday celebration, complete with themed party supplies and a custom Gumball cake as the centrepiece.
To boost the launch, four local influencers received their own Gumball party kits (and delicious themed cookies!) to throw mini celebrations at home and share the wonderfully weird fun with their followers. 

A vibrant, feel-good activation that captured Gumball’s quirky spirit and spread smiles across social media.