DOOM: The Dark Ages

Stand and Fight.

One of the most iconic FPS franchises returns. DOOM: The Dark Ages has officially launched, bringing the legendary Slayer into 2025, and the response has been overwhelming. Following an extensive campaign featuring public developer talks, hands-on gameplay sessions, and exclusive sneak previews, the game has been met with both critical and fan acclaim.

Day One MPM was proud to lead the campaign and launch efforts in France and Benelux. From managing all press and influencer communications, to organizing immersive activations in Paris, Utrecht, and Nantes, our team ensured maximum visibility and engagement in two key European markets.

 Furthermore, Day One MPM worked together with Van Nueten Chocolates to create 150 game-accurate chocolate skulls to send to some of the most influential creators in Benelux, France, Italy, Spain and Scandinavia.