Dragon Ball: Sparking! ZERO

After 15 years, the long-awaited sequel to the legendary DRAGON BALL Z: BUDOKAI TENKAICHI series is finally here. 

Dragon Ball: Sparking! ZERO continues the legacy of DRAGON BALL Z: BUDOKAI TENKAICHI, harnessing the power of Unreal Engine 5 to push the boundaries of gameplay and features in an arena brawler. Dragon Ball: Sparking! ZERO offers new genre-defining features, including lightning-fast combat, large destructible environments and stunning visuals powered by next-generation platforms. Players can indulge in action-packed gameplay with nostalgic single-player episode battles, extensive customisation options and exciting online multiplayer modes. 

Day One was responsible for the Benelux marketing campaign (media strategy, programmatic & mainstream media campaign). In addition, Day One was also responsible for the PR and influencer strategy in Benelux, delivering previews, reviews, streams and social posts.