Rise Tarnished! The masses are swarming and making their way through the Lands Between in Elden Ring, the new action role-playing game developed by From Software and published by Bandai Namco Entertainment. Created in collaboration with renowned fantasy author George R.R. Martin, the game was released on 25 February for PC, PlayStation and Xbox.
Day One was responsible for the media strategy and execution of the Benelux programmatic and mainstream media campaign. In addition to the basic social & programmatic efforts per phase and adapted to the strategy at that time, digital out of home and cinema were also used.
Apart from media, Day One also handled the PR and influencer strategy in the Benelux, securing previews, reviews, streams and social posts. A collaboration with Nevermindlisa was also part of the plan. She created exclusive handmade Elden Ring books as part of the PR package.