Hot Wheels Legends Tour

The first Hot Wheels Legends Tour in the Benelux!

The search for the new Hot Wheels Legend has begun! Since the start of the year, Day One has been working with Mattel and 402 Automotive to set up the first ever stop of the Hot Wheels Legends Tour in the Benelux. 

Car builders are invited to enter the competition of the year, with the grand prize being a spot in the Hot Wheels Garage of Legends™! To kick off the competition, we were present at AutoMadness Assen where we spread the word around the Legends Tour within the community. The next steps for this cool campaign consist of joining Hart voor Auto’s Showtimes Breda and closing the tour with the big final during Hart voor Auto’s Twenthe in September. 

Day One is responsible for the PR and media strategy, influencer campaign and general organization of the tour, and we cannot wait to see who will be the first Benelux winner!