Hot Wheels Legends Tour Benelux 2026

After a successful debut in 2025, the Hot Wheels Legends Tour returned to the Benelux for its second edition. Once again, we had the privilege of bringing this iconic event to life, celebrating the region's most extraordinary custom cars, the passionate stories behind them, and the vibrant car community that makes the Legends Tour so unique.

The journey began with hundreds of registrations from across the Benelux, followed by weeks of public voting to determine the finalists. The grand finale took place on Saturday, July 18, where the three finalists competed for the coveted title of Hot Wheels Legend Benelux 2026.

The event offered visitors a complete Hot Wheels experience. A 300 m² branded area showcased the finalist vehicles alongside a mobile showroom featuring Intertoys and the Mattel Brick Shop, exclusive Hot Wheels displays, and meet & greet opportunities with Hot Wheels Lead Die-Cast Designer Craig Callum. One of the biggest crowd-pleasers of the day was the appearance of the iconic life-sized Bone Shaker, drawing fans of all ages.

After careful deliberation by both the jury and the public, one car stood above the rest. The anime-inspired Toyota GT86 'SASUKE' was officially crowned Hot Wheels Legend Benelux 2026, earning the opportunity to represent the Benelux on the international stage.

Behind the scenes, months of planning and close collaboration with our partners ensured every detail came together seamlessly. From managing the digital campaigns and public voting to producing the on-site live finale, the second edition once again proved that the Hot Wheels Legends Tour is more than a competition. It is a celebration of creativity, craftsmanship and automotive passion, bringing thousands of enthusiasts together and further establishing the Benelux as an important stop on the global Hot Wheels Legends Tour.