Indiana Jones and the Great Circle

"It belongs in a museum!" Indiana Jones and the Great Circle, one of the most anticipated games of 2024 is finally here and the (first) reviews are raving and more are coming. We are thrilled to have played our part in the release of the game in both the Benelux and France! Together with Bethesda Game Studios, Day One MPM took care of all matters PR in both territories. 

We were able to invite press and influencers to an exclusive hands-on event in London, interviews with Creative Director Axel Torvenius and the main voice actors Troy Baker and Marios Gavrilis, a huge launch event in the shadow of the Pyramids of Giza and even an actual zeppelin flight in France! This all resulted in a huge amount of coverage on all possible channels (social posts, mainstream press, specialized press, TV, Radio, Twitch streams, YouTube videos ...). Everybody wanted to take part in the adventure. 

The extra Collector's Editions for a handful of influencers and media also secured some very nice coverage in the Benelux and France.

Day One took care of the PR campaign in Benelux and France, making sure that nobody could miss this huge release. The game received numerous great scores and quotes from both specialized as mainstream media.