Made in Asia

Bringing the festival’s energy to the media

As Day One, we ensured that press and content creators could fully experience the unique atmosphere of Made in Asia and share it with the world. With nearly 60,000 fans filling Brussels Expo, the festival once again proved to be a vibrant celebration of anime, manga, K-Pop, gaming, and Asian pop culture.

From breathtaking cosplay showcases to traditional Japanese arts presented by the Japanese Embassy, the event offered unforgettable moments. Our role was to maximize media visibility—facilitating interviews, coordinating press coverage, and helping journalists and influencers capture the festival’s magic.