Made in Asia 2026

Brussels Expo once again transformed into the ultimate destination for fans of Asian pop culture on 28 February and 1 March during Made in Asia. As the event’s PR partner, Day One was at the heart of the action, making sure that the stories behind the event were covered by the media.

Over the course of the weekend, 60.162 visitors immersed themselves in a vibrant world of manga, anime, gaming and cosplay. While the exhibition halls were filled with Pokémon trainers, gamers, and colourful characters, our team was working behind the scenes to coordinate press activities and media opportunities.

This included guiding journalists during the official opening and organising and managing interviews with the organisers and international guests. Our efforts ensured that the event received strong and well-coordinated media coverage. Our focus was on showcasing the festival's unique atmosphere and the passionate community that brings Made in Asia to life each year.

The result was a weekend filled with energy, creativity, and memorable visuals that captured the event's spirit.

For fans who missed this edition, there are plenty of other events coming up in the Heroes calendar:

• FACTS Spring – 11–12 April (Flanders Expo, Ghent)
• Heroes Comic Con – 17–18 October (Brussels Expo, Brussels)
• FACTS Fall – 31 October – 1 November (Flanders Expo, Ghent)