Masters of the Universe: Influencer Trip to the London Premiere

To celebrate the highly anticipated Masters of the Universe premiere in London, Mattel organized an exclusive three-day influencer experience for which we had the honor to send three selected MOTU brand friends from Belgium and the Netherlands.

Our Day One team arranged their transport ensuring a seamless and memorable experience for all our BeNe Brand Friends. The influencers had the opportunity to immerse themselves in the world of Masters of the Universe, attend the premiere, and create engaging content around the event.

Following the trip, we collected and monitored all social media coverage, providing a comprehensive overview of the content generated across platforms. This activation successfully amplified the excitement surrounding the premiere while strengthening the connection between the brand and its audience through authentic influencer storytelling.