Mini Barbieland & Mini-Europe scavanger hunt

Barbie joins the mini trend with Mini BarbieLand, bringing Barbie's iconic world down to scale with cute, miniature versions of fan-favourite Barbie toys that offer a dream world to build, collect and play in.

Day One has decided to join this trend with a fun partnership with Mini-Europe for the month of August. Mini-Europe is a miniature park located in the Bruparck theme park at the foot of the Atomium in Brussels, Belgium. Mini-Europe features 1:25 scale reproductions of monuments from the European Union and other European countries. Around 80 cities and 350 buildings are represented, and the park receives around 350.000 visitors a year.

Day One created a fun, additional experience at Mini-Europe by placing the Mini Barbieland collection of dolls at several iconic locations in the park. We created a search form with photos and invited influencers to participate. They enthusiastically visited and participated in the Barbie & Mini-Europe scavenger hunt.
The scavenger hunt was a huge success, with over 1000 visitors taking part! At the end of August, 10 participants were contacted and won a cool Barbie package.