Paddington in Peru

A little bear goes a long way

The beginning of February was lit up by the theatrical release of Paddington in Peru.  Under management of distributor Kinepolis Film Distribution, Day One was responsible for the development of the media strategy, followed by both the implementation and execution of the planning, which enabled our favourite little bear to spread and devour marmalade sandwiches like never before. In the third instalment of the Paddington franchise, Paddington and the Brown family travel to Peru to go on a search for his lost aunt Lucy.

By setting up various press moments (Paddington at the Atomium, the British Embassy and the new costume for Manneken Pis), press visions and a premiere, we managed to get a lot of press coverage in print and online news outlets.