Pressure

For Kinepolis Film Distribution, Day One supported the campaign for Pressure, the new World War II feature film that reveals the lesser-known story behind the D-Day landings and the crucial decisions that shaped one of the most pivotal moments in modern history.

Day One was responsible for the execution of the PR campaign and led all media relations and fulfilment, securing coverage across national and regional media. In parallel, the campaign combined a strong digital media funnel across BVOD, social, programmatic and digital display with native content partnerships across relevant media outlets, ensuring broad awareness among both history enthusiasts and mainstream cinema audiences. This integrated approach helped position Pressure as a compelling historical drama in cinemas.