Red Bull Wings Cup

Red Bull kicked off the Red Bull Wings Cup with a launch event in collaboration with the Pro League, celebrating the launch of EA SPORTS FC 27 and introducing a new digital football tournament. The competition gives Belgium’s best players the chance to earn a spot at the global final in Miami.

For Red Bull, Day One supported the PR campaign surrounding the launch event, bringing together established names from the Belgian gaming and sports scenes. We invited gaming media, content creators, and former and active athletes to attend the event, experience the launch first-hand, and help amplify the announcement across their audiences.

Alongside the event activation, Day One developed and distributed press releases to a broad mix of gaming, sports and mainstream media. Through targeted media outreach and the involvement of influential creators and athletes, we generated strong coverage across both traditional news outlets and social media.

The result was a successful launch for the Red Bull Wings Cup, generating widespread awareness around the new tournament and its unique opportunity for Belgian players to compete for a place at the global final in Miami.