Do you want to play a game?
John Kramer (Tobin Bell) is back. The most chilling installment of the SAW franchise yet explores the untold chapter of Jigsaw's most personal game. Set between the events of SAW I and II, a sick and desperate John travels to Mexico for a risky and experimental medical procedure in hopes of a miracle cure for his cancer - only to discover the entire operation is a scam to defraud the most vulnerable. Armed with a newfound purpose, John returns to his work, turning the tables on the con artists in his signature visceral way through a series of ingenious and terrifying traps.
Day One set up a collaboration with online magazine Clint and influencer Nickxerr. Influencer Nickxerr went to the exclusive screening of the movie in London. In addition, Clint launched a special Saw X quiz and a giveaway for the film online. In addition to this media and influencer strategy, we also handled the digital campaign for this movie.