Spielwarenmesse 2025

Spielwarenmesse 2025 is a wrap! 🎉

Our annual tradition as an agency - and once again, an event full of inspiring meetings, big smiles, and an endless supply of great coffee. ☕

So, what’s next in the world of toys for 2025? 🚀

• Get ready to 𝒆𝒎𝒃𝒓𝒂𝒄𝒆 𝒚𝒐𝒖𝒓 𝒊𝒏𝒏𝒆𝒓 𝒃𝒍𝒖𝒆 𝒌𝒐𝒂𝒍𝒂 as it emerges as the spirit animal of the year, as Stitch takes flight off the shelves!
• 𝑲𝒊𝒅𝒖𝒍𝒕𝒔 𝒂𝒓𝒆 𝒉𝒆𝒓𝒆 𝒕𝒐 𝒔𝒕𝒂𝒚: Adults are embracing their favorite franchises more than ever—and they’ve got the budget to back it up.
• 𝑳𝒆𝒂𝒓𝒏𝒊𝒏𝒈 𝒎𝒂𝒅𝒆 𝒇𝒖𝒏: Educational toys continue to thrive, winning the hearts of parents, grandparents, and even schools.
• 𝑯𝒐𝒍𝒍𝒚𝒘𝒐𝒐𝒅’𝒔 𝒊𝒎𝒑𝒂𝒄𝒕: Expect major toy trends to be shaped by upcoming releases from Netflix, Sony, Disney, Paramount, HBO, and Warner Bros.

We are ready! 👊