Starfield - PS5 Release

With the PlayStation 5 release of Starfield, alongside the Free Lanes update and Terran Armada DLC, Bethesda’s space exploration RPG reached a new audience and reignited excitement among lapsed players.

Day One led the PR campaign in the Benelux and France, ensuring the release gained strong visibility across both media and creator channels. Through targeted outreach, we provided early access codes to key gaming outlets, enabling timely reviews and coverage to go live in sync with the official release.

In parallel, we rolled out an influencer campaign featuring 8 creators across the Benelux. From livestreams to short-form content, each creator brought their own audience into the experience, driving engagement across multiple platforms.

By combining strategic PR with a tailored creator approach, we amplified awareness and momentum for Starfield on PlayStation 5, reinforcing its impact across the region.