Supercube – AR Karting

What a ride it’s been already!

The arrival of the Supercube brought a lot of fun. Adding Augmented Reality to everyday karting was a huge innovation that generated a lot of positive reactions and attention in the press.

Amazing coverage was achieved with articles in Het Nieuwsblad, Het Laatste Nieuws and De Standaard, spreading the news to our Dutch neighbours. Two articles in the Dutch press gave Supercube a proper launch. In addition, several influencers regularly stopped by to try out this new karting experience. The result... a lot of brand awareness leading to a lot of happy faces!

As their PR agency, Day One ensured that Belgium was introduced to Supercube, brand awareness soared and social media channels were used to their full potential.