Team Spirit Next Gen

From October 22, the new film Team Spirit Next Gen hits cinemas — 25 years after the original release — the ultimate nostalgia trip of the season.

Under the supervision and management of Kinepolis Film Distribution, Day One contributed to the PR campaign, with the premiere on Tuesday, October 14 as one of the highlights.

In addition, a strong content management foundation was established, leveraging content captured early on, often directly on set, and deploying it tactically across various social platforms to build anticipation and reach over an extended period leading up to the release.

For the release campaign, the focus - alongside the essential social and programmatic groundwork - was placed on locally anchored media, combining paid placements, promotional activations, and editorial extensions to create a cohesive and high-impact launch.