The Blood of Dawnwalker

The Blood of Dawnwalker is a dark fantasy action RPG from Rebel Wolves, published by Bandai Namco Entertainment. Set in 14th-century Europe, the game puts players in the role of Coen, a Dawnwalker caught between humanity and the supernatural. With its cinematic storytelling, immersive open world, and distinctive vampire lore, The Blood of Dawnwalker offers a fresh take on the action RPG genre.

We built momentum around The Blood of Dawnwalker from the very start. We invited press to the Rebel Wolves studio for an exclusive hands-off preview, followed by a separate hands-on opportunity that gave selected media the chance to experience the game for themselves. Furthermore, we also arranged interviews with the creators behind the game, giving press unique access to the people bringing this ambitious new IP to life.

As launch approached, we continued to build on that momentum by distributing review codes, physical copies, and Collector's Editions to selected press and content creators. We further amplified the campaign through paid collaborations with media and influencers, including short-form video content. To top it all off, we set up the media campaign for the game as well and made sure it reached just the right audiences. And the results speak for themselves. The game was met with widespread critical acclaim and sold over one million copies within its first two days.