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The Super Mario Galaxy Movie

The Super Mario Galaxy Movie lit up Easter this year. The sequel to the 2023 The Super Mario Bros. Movie once again thrilled fans of all ages. Kinepolis hosted Super Mario Galaxy Days during opening weekend, fully dedicated to the world’s favorite plumber. Fans could also experience the new intergalactic adventure in a unique, themed SCREENX auditorium at Kinepolis Brussels, created especially for the occasion.

Commissioned by Kinepolis, Day One delivered a full ATL campaign, including radio, long- and short-form video, and TV, supported by a targeted, fully aligned social media strategy. The campaign rolled out in phases, kicking off around Super Mario Day, building momentum, and peaking towards release and the Super Mario Galaxy Days weekend.

Let’s-a go!

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