TopSpin 2K25

Step onto the court! Tennis enthusiasts are rallying in TopSpin 2K25, the latest sports simulation game developed by Hangar 13 and published by 2K Games. Bringing the intensity of professional tennis to your fingertips, the game was released on 23 April for PC, PlayStation, and Xbox.

Day One managed the influencer strategy in the Benelux for the release of TopSpin 2K25, orchestrating a comprehensive campaign to drive awareness. We sent two prominent creators to Paris for a hands-on preview event and secured multiple paid and earned partnerships with both gaming and sports influencers. A key highlight was securing Elise Mertens, the WTA number 1 in doubles, to support the launch. Additionally, we arranged further paid and earned partnerships to amplify the game's presence during Roland Garros one month after release.