UNO Spellenspektakel

During the biggest board games fair in the Netherlands, we had the pleasure of creating an interactive UNO experience for Mattel. From start to finish, the weekend of Spellenspektakel was packed with excitement.

UNO Championship: Hosted by an influencer on a specially designed UNO table, participants battled their way through rounds of UNO Zero before facing off in an intense finale with UNO No Mercy, bringing serious game energy to the crowd.

Unlock the Vault Activation: Fans queued throughout the day for the chance to unlock the vault and take home different UNO sets.

Product Launches: We celebrated the launch of UNO Zero and gave attendees a first sneak peek at UNO Liar’s, coming soon to our market. 

It was amazing to see so many board game enthusiasts come together, play, and experience the joy of UNO in such a dynamic way.