VAF 1+1
Flemish movie branch united in new VAF 1+1 Movie campaign
After the success of the campaign that was held in the second semester of 2022, it was written in the stars that the 1+1 campaign would be resumed in 2023. Film enthusiasts could visit a line-up of six long awaited Flemish movie releases, and within the timespan of the promotion attend with 2 persons for the price of 1.
Day One was responsible for the media strategy, negotiation and fulfillment of the media campaign that supported the 1+1 action for the six titles that are included.
Wil (distributeur: Kinepolis Film Distribution)
Het smelt (distributeur: Kinepolis Film Distribution)
Holly (distributeur: Cinéart)
J’aime la vie (distributeur: Lumière)
Holy Rosita (distributeur: Cinéart)
Here (distributeur: Imagine)