World of Warcraft: Midnight

With World of Warcraft: Midnight, Blizzard continues the Worldsoul Saga, offering an expansion that welcomes returning players back to Azeroth while giving newcomers an ideal entry point to explore the world. Rich environments, engaging gameplay, and ongoing story developments make Midnight a perfect experience for both seasoned heroes and first-time adventurers.

In the lead‑up to launch, Midnight garnered attention from gaming outlets and the community for its ambitious feature set and new ways for players to engage with Azeroth’s challenges.

Day One led the Benelux campaign across PR and influencer marketing, bringing Midnight to press, creators and audiences throughout the region. By supporting both press and creators with ample opportunities to dive into the new expansion, we secured strong visibility across media, streams, and social channels, all while building awareness and excitement ahead of release.