Elden Ring Shadow of the Erdtree

Those who have followed the path of Kindly Miquella left us humbled. Walk with us in the Realm of Shadow, Tarnished. Shadow of the Erdtree is the DLC-expansion for Elden Ring, the game developed bij From Software and published by Bandai Namco Entertainment. Created in collaboration with Hidetaka Miyazaki & renowned fantasy author George R.R. Martin. 

Day One was responsible for the Benelux marketing campaign (media strategy, programmatic & mainstream media campaign) in the Benelux region. In addition to all this, Day One was also in charge of the PR and influencer strategy in Benelux, delivering previews, reviews, streams and social posts.